Case Study - Cable & Wireless

"We receive full service marketing and PR from Comit who deliver great value for our marketing spend."
Cable & Wireless Ireland.

Comit is retained by Cable & Wireless to provide a fully integrated range of public relations and marketing services. Many of the services of a normal marketing team are provided as Comit acts as Cable & Wireless’ virtual marketing department in the Irish market. Comit's in-depth knowledge of the ICT (Information and Communications Technology) marketplace positions it ideally the assist Cable & Wireless to grow brand awareness and generate sales leads.

P.R.
Comit manages Cable & Wireless’ full public relations programme in Ireland. An extensive national, business and trade media PR campaign features the copywriting and issuing of two/three press releases per month, together with photography. A strong focus is placed on new customer casestudies. In addition, Comit maintains close links with the Irish media to ensure that Cable & Wireless is quoted in all relevant articles. Comit also writes articles on behalf of Cable & Wireless for publishing in trade magazines. Monthly reporting and a daily online clipping service is all part of the service. Cable & Wireless' media presence in Ireland has been significantly enhanced by Comit's efforts. The long term success of this programme is ensured by Comit’s close relationships with all key journalists who are briefed on an ongoing basis about Cable & Wireless’ strategy.

Advertising and Mailings
A carefully planned programme of advertising and mailings helps to establish and grow the Cable & Wireless brand, image and generate new business. Comit develops creative, copy, graphic design and list and media sourcing as required. Comit’s fully integrated service includes print and mailing as well, and Comit uses its status as an agency to negotiate large discounts from publications. In addition, Comit has organized pitch side advertising for Cable & Wireless at domestic rugby venues.

Events and Seminars
Comit organises Cable & Wireless seminars, customer functions, corporate parties, golf outings and exhibitions - managing bookings, invitations and event logistics.

Sales Tools and Collateral
Comit is also very focused on constantly improving the sales tools at the disposal of Cable & Wireless’ sales team. This ranges from assisting with lead generation to providing sales tools and collateral such as website, brochures, service information sheets, customer casestudies and sales presentations.

Budget Management and Reporting
Comit works to an overall plan and budget during the fiscal year on behalf of Cable & Wireless and reports monthly on progress with a view to providing a simplified marketing management process. On a quarterly basis, Comit tracks the success of its efforts by means of brand tracking report, and on an annual basis, Comit tracks customer satisfaction by means of a customer survey.

Benefits
Working in close partnership with Cable & Wireless, Comit takes a very proactive responsibility for delivering value and incremental returns for Cable & Wireless’ marketing investment. This means increased brand awareness, customer satisfaction, new business leads and ultimately a growth its Cable & Wireless’ longterm business.